Course Overview
This course delves deeper into management principles, business finance, and marketing. It prepares students for advanced studies in business and equips them with practical knowledge applicable in various business contexts.
Course Structure
Principles and Functions of Management
- Nature and Significance of Management
- Understanding the concept, characteristics, and importance of management.
- Principles of Management
- Studying the fundamental principles guiding managerial practices.
- Business Environment
- Analyzing the external forces affecting business operations.
- Planning
- Learning about the planning process, types of plans, and its significance.
- Organising
- Understanding organizational structures, delegation, and decentralization.
- Staffing
- Exploring the recruitment, selection, and training processes.
- Directing
- Studying leadership, motivation, communication, and supervision.
- Controlling
- Understanding the control process and its importance in management.
Business Finance and Marketing
- Financial Management
- Learning about financial planning, capital structure, and working capital management.
- Financial Markets
- Studying capital markets, stock exchanges, and SEBI’s role.
- Marketing Management
- Understanding marketing concepts, strategies, and the marketing mix.
- Consumer Protection
- Learning about consumer rights, responsibilities, and redressal mechanisms.
Project Work
- Students conduct in-depth research on a topic related to business management or marketing.
Class Schedule
- Duration: Academic Year
- Frequency: 3 sessions per week
- Mode: Hybrid (Online and Offline)
π Study Materials
- NCERT Textbook for Class 12 Business Studies
- Summarized key concepts, diagrams, and real-world case studies
- Access to recorded lectures and live doubt-clearing sessions
Assessments
- Weekly MCQs and case study-based assessments
- Monthly chapter-wise tests
- Board-pattern pre-finals and project evaluation
Student Journey & Milestones
- Phase 1: Understanding core management principles and functions
- Phase 2: Exploring financial management and marketing strategies
- Phase 3: Applying concepts to business scenarios and case studies
Phase 4: Preparing for CBSE Board Exams and undergraduate entrance tests (CUET, etc.)